As we reported earlier this month, the market for plant-based convenience meals is thriving and offers massive potential for investment opportunities. As part of an international wave of vegan brands expanding their convenience options, Irish plant-based food producer fiid has added a new plant-based meal to its successful range.
Heinz UK Launches Plant-Based Creamy Tomato Soup and Beanz & Sausages
Heinz UK has launched vegan versions of two of its most popular canned products — Creamy Tomato Soup and Beanz & Sausages. The soup is made with fermented soy instead of the dairy used in the original variety, while the Beanz & Vegan Sausages contain meat-free sausages made from wheat protein. Both products provide one of the five recommended daily servings of fruit and vegetables. The new launches come in response to requests from consumers, who said they wanted to see more plant-based Heinz pantry staples. The brand said there had been “a big appetite for vegan versions of existing Heinz favourites, without compromising on the same great taste our consumers expect”. “Incredibly exciting innovations” In recent years, Heinz UK has been significantly expanding its …
