CUVO FOODS team shot Barcelona

CUVO FOODS, image courtesy of The Vegan Agency

Market & Trends

Spain’s Plant-Based Sector is “Innovative, Growing and Aimed at Young People”

Innovative, growing, and aimed at young people: this is the plant-based sector in Spain, according to a report that finds 75% of vegan companies expect to see veganism experience “favourable” or “very favourable” growth in Spain over the next two years. Dr. Estela Díaz, from the Department of Business Management at the Universidad Pontificia Comilla, together with specialized communication agency The Vegan Agency, both of Madrid, compiled this second report on the state of vegan businesses in Spain. Young people lead the way in post-Covid Spain Dr. Díaz explains: “The sector seems to have overcome the covid-19 crisis, continues to learn quickly, and is becoming more professional”. The main results of her study can be summarised as follows. Vegan companies are innovative: 65% offer a …