Hooray Foods New AWESOMER Bacon

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Products & Launches

Hooray Foods Rolls Out New “AWESOMER” Plant-Based Bacon Across US

Plant-based bacon brand Hooray Foods is launching its new and improved AWESOMER bacon at US grocery stores and foodservice nationwide. Featuring a “game-changing” crispy and chewy texture, Hooray says its latest version of the product mimics the flavor of pork bacon like never before.  A winning combination Debuting in Whole Foods, Wegmans and other regional chains in July, the AWESOMER bacon strips feature a variety of crispy and chewy parts created by Hooray’s proprietary emulsion forming technology. The bacon is also enhanced with new natural flavors that deliver a more fatty and meaty taste.  With just 40 calories per strip, Hooray’s bacon contains  65% fewer calories, 75% less fat and 40% less sodium than conventional pork bacon. The product is also made with simple and …

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Products & Launches

Hooray Foods’ Plant-Based Bacon Arrives in Canada

San Francisco’s Hooray Foods, announces its debut in the Canadian market. Its plant-based bacon product, which first launched on World Vegan Day last year, is now available in 180 Sobeys Inc stores including Sobeys, Safeway and Thrifty Foods locations across Ontario and British Columbia.  The company, founded in 2019 by Sri Artham, previously VP of Consumer Packaged Goods at Fair Trade USA, raised $2 million in seed financing this June to scale production capacity to meet demand from retailers and in response to market changes such as Proposition 12 in California. Early investors include Stray Dog Capital which led Hooray’s seed round in June 2020. Hooray Foods’ USP is its original way to encapsulate fat which allows it to replicate the unique taste and texture …

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Investments & Finance

San Francisco’s Hooray Foods Completes $2M Seed Round to Expand its Cult Vegan Bacon Across USA

Hooray Foods, producer of the hotly tipped vegan bacon which arrived on the US market on World Vegan Day last November, launching into over 300 Whole Foods stores across the country, announces today it has closed a $2 million seed financing to scale production capacity to meet immediate demand from leading national retail and grocery chains. “We have already prototyped our next product and some early reviews say it’s even better than our bacon” Hooray Foods was founded in 2019 by Sri Artham, who created and presented early iterations of his plant-based bacon to highly regarded restaurants in the Bay Area such as The Plant Cafe and WesBurger, which served the bacon in popular dishes like BLT Sandwiches and bacon cheeseburgers. Speaking in interview with …

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