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Vegan Sneaker is Most Searched For Product on Fashion Search Engine Lyst

The steadily-growing vegan trend is not limited to food; this has been confirmed by a recent analysis of the fashion search engine Lyst. The vegan Stan Smith sneaker, designed by Stella McCartney with Adidas, leads the rankings of the most popular and sought-after products in Germany. In total, 80% more sustainable and vegan fashion was searched for this year than last year. In its recent analysis, the fashion search engine Lyst examined the most popular sustainable brands and products among Germans and also drew international comparisons. The top 10 most searched items are dominated by bags, sneakers, and jackets. First place goes to the Stan Smith sneaker, a vegan product. Lyst was founded in London in 2010 and is the world’s leading fashion search engine. …



©Stella McCartney

Fashion, Design & Beauty

Stella McCartney Designs Vegan Stan Smiths

Vegan fashion designer Stella McCartney has had a long-standing relationship with sports brand Adidas which spans 13 years.  Her high-end luxury sportswear collection has been popular with consumers especially in UK and US markets. Now she has launched a vegan version of the iconic sports shoe, the Stan Smith, which the 6th most instagrammed shoe style of all time. Stella McCartney’s version of the Stan Smith created for Adidas is made entirely of vegan leather and follows in the footsteps of Veja Shoes whose vegan brand have seen enormous success of late. This new launch is in-keeping with the recent announcement from Adidas that it will opt for source materials coming from renewable resources and aim to have an emphasis on reutilising plastic from the …