Mooji Meats: Bringing Premium Plant-Based Ribeye Steaks to Fine Dining
Mooji Meats is a Harvard spinoff that has developed a premium plant-based ribeye steak with the aim of bringing meat alternatives to fine dining. The company uses a proprietary platform to replicate muscle structure with plant fibers, claiming to offer the firmest texture and most authentic mouthfeel available. The plant-based steak is described as juicy with real marbling and connective tissues that mimic animal meat when cut. Currently, the plant-based ribeye is being piloted at select upscale steakhouses on the East Coast. This includes Vinyl Steakhouse in Chelsea, Manhattan, where the dish is priced at $47. Larger partnerships will be announced later in the year. “The perfect meat-free ribeye” Mooji Meats was founded in 2022 and quickly saw success after participating in Y Combinator, a …