McDonald’s CEO Steve Easterbrook participated in an interview with CNBC to discuss the possibility of the fast food giant offering widespread vegan options. During the video interview, Easterbrook acknowledges that adding a plant-based option should boost foot traffic but says that further market research must be carried out.
Former McDonald’s CEO Steve Easterbrook Joins Chik’n Chain Project Pollo as Investor and Advisor
Plant-based chick’n chain Project Pollo revealed it has received a growth investment from former McDonald’s CEO Steve Easterbrook. Easterbrook is also serving as a direct advisor to the chain as it aims to open 100 locations by the year 2025. Easterbrook’s investment closed a recent seed round for the brand, reports QSR, which has opened 15 units across Texas in two years. Specializing in vegan chicken sandwiches, Project Pollo has ambitious growth plans and intends to compete directly with top chicken franchise Chick-Fil-A, according to founder and CEO Lucas Bradbury. In the near future, the brand is preparing to open new locations in Boulder, CO, Tempe, AZ and Las Vegas, with plans to enter markets such as Nashville, Atlanta, Tampa and Miami in 2023. Franchise …