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Products & Launches

Oumph! Reveals First Ever Vegan Burger to Replicate the Taste of Human Meat

Swedish alt-meat company Oumph! is celebrating Halloween with an unusual new product. Residents of Stockholm will be invited to sample the first vegan burger to replicate the taste of human meat. Click here to see the video promoting the “scariest plant-based meat EVER!” “This Halloween, we really want to push some boundaries….” The special-edition burger is made from soy, mushrooms, wheat protein, plant-based fats, and a secret spice blend. It will be available on October 30 for one night only at Nytorget, Södermalm, Stockholm. “This Halloween, we really want to push some boundaries to show that we can make plant-based products that resemble any kind of meat. For us, the most human way of having a burger is a plant-based one,” said Henrik Åkerman, Global …

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Rebel Whopper and Rebel Chicken King at Burger King

©Burger King

Food & Beverage

Burger King Stockholm’s Blind Test Invites Swedes to Guess if Their Order is Plant-Based or Meat

Rebel Whopper & Rebel Chicken King
©Burger King

Burger King Sweden recently launched two new plant-based burgers – a vegan version of the Whopper called the Rebel Whopper and a vegan chicken option called Rebel Chicken King. And BK is so confident that the new options taste just like meat that they are inviting customers to a 50 / 50 blind test to see if they can taste the difference.

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