Stranger Things

Skinny Butcher Stranger Things Nuggets

©Skinny Butcher
Retail & E-Commerce

Skinny Butcher Reports “Stranger Things” Nuggets are Walmart’s #1 Selling Plant-Based Item

Plant-based poultry brand Skinny Butcher is reporting record retail sales following its initial debut in US Walmart stores in May. According to the company, its signature Crazy Crispy Chick’n Nuggets have become the top-selling plant-based item across all US Walmart stores, and is the third most popular frozen poultry substitute in the country, based on sales data provided by IRI.  Co-branded with Netflix’s immensely popular Stranger Things series, the Skinny Butcher nuggets quickly went viral on social media after launching this spring. In addition to Walmart, the product entered thousands of Safeway and regional Costco locations. At Walmart, IRI data from the most recent four-week period shows the nuggets had 3 times the velocity and made 2.3 times more in dollar sales than the second-best …

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Skinny Butcher Stranger Things Nuggets

©Skinny Butcher
Food & Beverage

Skinny Butcher Launching “Stranger Things” Vegan Nuggets at US Walmart Stores Nationwide

Skinny Butcher, which produces plant-based chicken alternatives, is launching Stranger Things-themed Crazy Crispy Chick’n Nuggets at US Walmart stores in May. Created in anticipation of the hit sci-fi drama’s fourth season on Netflix, the new product will be available in Walmart’s frozen aisle at a retail price of $7.99.  Made from pea protein, Skinny Butcher says its breakthrough poultry alternatives offer an unparalleled chicken taste without the use of any soy or palm oil.  Skinny Butcher was first created as a partnership between former Garden Fresh Gourmet Vice Chairman Dave Zilko and LA-based Golden West Food Group. For its Crispy Chick’n product range, the company says it blends pea protein with imported soy-free vegetable fiber and unique spices. In March 2022, Skinny Butcher raised $10M …

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TBH

©TBH
Products & Launches

Stranger Things Star Noah Schnapp Launches Vegan Hazelnut Chocolate Spread Challenger TBH

Award-winning Canadian-US actor Noah Schnapp is to launch TBH – a vegan and sustainable alternative to conventional hazelnut cocoa spreads on the market.   “I feel lucky to be in a position where I can help my generation make a difference through simple pantry swaps like TBH” – Noah Schnapp  When the Stranger Things leading actor learned that his favorite snack was destroying the environment, he engaged his entrepreneurial spirit to create TBH. Schnapp also learned that the first ingredient of the conventional hazelnut cocoa spreads he loved was sugar and the second ingredient was palm oil – a leading cause of deforestation and habitat destruction. Most were also not vegan friendly. TBH had to be different.  Generation Z With the title of Founder and Chief …

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