Established in 2011, US company Simply Delish makes jel desserts and puddings that are sweetened with stevia instead of refined sugar. The desserts are set without gelatin and don’t contain dairy or eggs, making them suitable for vegans.
Better-for-You Leader GOOD GOOD Brings “First” No Added Sugar Vegan Lemon Curd to US Market
GOOD GOOD, the leading better-for-you brand in the low-sugar category, recently launched what it describes as the first-of-its-kind, no-added sugar, vegan lemon curd (usually non-vegan due to the traditional recipe including eggs and butter) on the US market. The new product contains just five calories – 93% fewer calories than its traditional equivalent – and zero sugar, targeting the 84% of consumers who are actively avoiding or reducing their dietary intake of sugar. Founded in 2015 in Reykjavik, Iceland, as a natural sweetener company, the brand first arrived in overseas markets back in 2017. GOOD GOOD states that it now has a retail presence in 36 countries and is available online and in-store at over 10,000+ locations. Growing preference for low and no-added sugar products …