Honest to Goodness has launched this week as a purpose-driven creamer brand, offering plant-based coffee creamers using carefully sourced ingredients from around the world. The new brand’s initial product line consists of Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean, and Himalayan Salted Caramel.
Pure play plant-based ingredients company PURIS Holdings, the largest North American producer of pea protein and key supplier of plant protein to Beyond Meat, today announces the formation of two new joint ventures with the LIVEKINDLY Collective. They will begin in South Africa, where PURIS says its pea variety has excelled in early trials, on a “mission to introduce protein-rich, sustainable crops globally.” Puris, which received an injection of $75 million from Cargill in 2019, when the pea protein industry began to witness phenomenal growth following the initial success of the Beyond Burger, also developed a pea starch alternative to gelatine, which is usually fabricated using animal bones. The first new venture between LIVEKINDLY Co and Puris “will deliver innovation against plant protein industry waste …
