IKEA launched their vegan hot dogs, made from kale, lentils, carrot and potato, in European stores two months ago, and have already sold over a million. In 2015, the Swedish furniture store released their plant-based meatballs to great success, and now they are continuing with their focus on sustainability and offerings to the constantly increasing vegan population.
Oumph! Launches Award-Winning Pulled Oumph! in Australia After Huge Success Throughout Europe
LIVEKINDLY- owned plant meat brand Oumph!, originally from Sweden, today announced the launch of its Pulled Oumph! onto the Australian market following multiple successes throughout Europe. Oumph! is currently available in Sweden, Norway, Denmark, Finland, Iceland, Ireland, Netherlands, South Africa and Australia, as well as the UK where it reported a 400% increase in UK sales and the most recent addition of Germany. The soy-based products are designed for use in cooking and recipes, which the company says sets it apart from the many ‘ready meal’ style plant-based products currently available in Australian retail. LIVEKINDLY Collective Australia’s General Manager Shaun Richardson said, “We’re excited about what Oumph! will bring to the Australian market. We want to kill boring and see a huge opportunity to satisfy consumers …
