sweets

Image: Fliss Newland on LinkedIn
Sweets & Snacks

Ex-Mondelez Executive Launches Organic Vegan Confectionery Brand Wild Thingz

Fliss Newland, a former executive at multinational snack and confectionery company Mondelez, has launched a new brand of vegan sweets called Wild Thingz. The sweets are organic, free of artificial ingredients, and said to contain just half the sugar of major brands. Three varieties are available — Fruity Flyers, Zesty Pests, and Gummy Grubs. Newland, who is vegan herself, aims to offer fun, rebellious plant-based sweets that appeal to a mainstream audience. With the help of her sales and e-commerce experience, she hopes to disrupt the £1.4 billion UK sweets market. As reported by The Grocer, research conducted by YouGov on behalf of Wild Thingz indicates that 64% of parents are reluctant to give their children sweets because they are worried about artificial additives and …

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Ingredients

Ingood by Olga, a Plant-Based and Natural Ingredient for Confectionery

Ingood by Olga is the business unit dedicated to ingredients of the Olga group, a family-owned company based in French Brittany. Ingood by Olga is committed to better nutrition through plant-based foods, and they believe that good nutrition starts with taste. For example, confectionery is a fast-growing market where texture and taste play a crucial role. PEPTIPEA® perfectly meets these expectations. PEPTIPEA® is a pea protein hydrolysate derived from European yellow peas. This plant-based protein has been developed for the nutrition and food markets. PEPTIPEA® is a foaming agent and an ideal substitute for gelatine, thanks to its functional properties: – Texture improvement: thanks to the swelling properties of pea peptides, PEPTIPEA® offers a light, airy texture, perfect for marshmallows or melt-in-the-mouth sweets – Clean-label: PEPTIPEA® enables the formulation of clean-label …

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