tacos

Tacotarian franchise

© Tacotarian
Food Service

Tacotarian Opens US Franchise Program Amid Ongoing Regional Expansion

Plant-based Mexican restaurant chain Tacotarian has announced the launch of a franchise program, opening expansion opportunities to entrepreneurs across the United States. The decision follows steady regional growth and increasing consumer demand for plant-based fast-casual dining options. Founded in 2018 in Las Vegas by Kristen and Carlos Corral, along with Regina and Dan Simmons, the company began as a single-location operation and has since expanded to six locations across Las Vegas and San Diego. The brand has also introduced a grocery product line distributed nationally. Earlier this year, the US Small Business Administration named the founding team the 2025 Small Business Persons of the Year for Nevada. “Our original goal was to make plant-based food exciting. Franchising allows us to grow that vision beyond our …

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Burger Boxes

© Veggie Grill
Gastronomy & Food Service

Veggie Grill Opening 35th Location and First Multi-Concept Restaurant in NYC

Leading fast-casual chain Veggie Grill announces it will open its 35th restaurant in New York’s Midtown Manhattan neighborhood on Wednesday, Dec. 14th. Located at 1004 Second Ave., the new location will offer all four concepts in Veggie Grill’s family of brands under one roof for the first time, including Más Veggies Vegan Taqueria, healthy Vegan Bowls For All and its specialty burger concept, Stand-Up Burgers.  Created to empower plant-based eating across the world, Veggie Grill’s menu will offer a wide variety of fan favorites including: BLT Avocado Croissant – Crispy bacon, romaine lettuce, sliced tomatoes, Dijonnaise, and mashed avocado on a croissant roll. Korean Kimchi Beef Bowl – Sesame-marinated bulgogi beef served over Kimchi, brown rice, marinated power greens, roasted butternut squash, avocado, pickled cucumber …

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Baja Fresh Impossible Beef Tacos

© Baja Fresh

Gastronomy & Food Service

Baja Fresh Adds Impossible Beef to Permanent Menu at All Locations

Mexican fast-casual chain Baja Fresh announces it is adding Impossible Meat Made From Plants as a permanent menu item across all 90 US locations. The rollout follows the chain’s successful trial of Impossible Meat that first launched in 2021.  In addition to keeping the current selection of Impossible dishes, Baja’s guests will also be able to choose the brand’s plant-based beef as a protein on almost any menu item. The three staple Impossible dishes include:  Impossible Taco Combo – Three tacos with grilled corn tortillas filled with Impossible meat, topped with shredded lettuce, pico de gallo, guacamole, salsa baja and non-vegan cheese.  Fuego Impossible Burrito – Guacamole, black beans, Impossible meat, diablo salsa, salsa 6 chiles, pico de gallo, pickled jalapeños, shredded lettuce and non-vegan …

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Taco Bell Crispy Melty Taco

©Taco Bell
Fast Food

Taco Bell Trials New Plant-Based Meat in 50 Locations, Still Planning Beyond Meat Launch

Taco Bell USA announces it is testing a new meat substitute made with pea and soy protein at 50 restaurant locations in Birmingham, AL. For a limited time, the Crispy Melt Taco and Nachos Bell Grande will feature the new protein, which can also be ordered on any of the chain’s menu items. Taco Bell reveals this product is separate from the company’s ongoing collaboration with Beyond Meat, which will launch a product by the end of 2022.  Same cost as beef According to the brand, its custom plant-based meat is “inspired by classic Taco Bell flavors” and is featured in the brand-new Crispy Melt Taco, a fried white corn tortilla filled with non-vegan shredded cheese and nacho cheese sauce. The Crispy Melt sells for …

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Taco Bell Beyond Meat

©Taco Bell
Gastronomy & Food Service

Beyond Meat and Taco Bell Still Working on New Plant-Based Meat

 Despite rumors of a cancellation, Beyond Meat and Taco Bell confirm the brands are still actively working together Beyond Meat and Taco Bell want to officially end the rumors. According to a joint statement, the two companies have no plans to end their partnership, as some recent news reports have speculated. On the contrary, both brands say they are enthusiastically moving ahead with perfecting and test-launching an innovative plant-based protein for Taco Bell’s menu. These latest statements come in response to a widely-circulated Bloomberg story suggesting discord erupted over an unsuccessful product sample. A high-profile partnership In order to understand the mini-publicity saga that took place, it’s best to re-visit the story of how Beyond Meat and Taco Bell’s relationship originally began. In early 2020, …

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