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Fry Family Food: New Vegan Range in 500 Sainsbury’s Stores

The Fry Family Food Co. are vegan food manufacturers founded in 1991 South Africa, and popular throughout Europe, Australia, UK, South Africa, Hong Kong, Singapore and several countries around the southern hemisphere. After recent company growth and expansion into the US, they have now announced the launch of a chilled meat-alternatives line which will be stocked in UK Sainsbury’s stores. The new products include artisan southern-style tenders, chicken-style strips, chargrilled beef-style strips, hearty steak & ale country pie, spicy three bean pasty, artisan chickpea and roasted butternut balls and sausage rolls, and will be available in over 500 Sainsbury’s stores from 10th October. There will be a frozen range launched a month later, to continue their expansion into UK retail. Tammy Fry, international marketing director …


Tammy Fry

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Fry’s Family Foods: “Making Vegan Food that is Good for People, Animals and Planet”

The Fry Family Food Company was founded in 1991 as a small family business; now operating from South Africa and Australia, they sell their much-loved foods in over 12,000 stores across more than 30 countries. Since starting out 27 years ago, they now have more than 35 products in their range, and employ over 400 staff at their production facility in Durban, South Africa.