Image: Pranesh Sridharan on LinkedIn


Indian Fashion Designer JJ Valaya Unveils TENCEL Luxe Vegan Silk Collection

Indian fashion designer and couturier JJ Valaya has launched a new brand called JJV, with all garments made from TENCEL Luxe vegan silk. The collection was showcased for the first time at the FDCI x Lakmé Fashion Week in Mumbai. TENCEL Luxe lyocell filament yarn is derived from renewable wood sources using a closed-loop process. The yarn is said to produce fabrics that are extremely smooth to the touch and naturally comfortable, with a very similar feel to silk. JJV is described as a “bridge to luxury” collection, marking the first time Valaya has ventured into this category. The occasionwear brand features patterns such as chevron stripes and graphic prints, without the heavy embroidering typical of Valaya’s collections. TENCEL™ TENCEL yarn is now used by …