terminology

A new paper on the names and labels for cultivated products published in npj Science of Food suggests that the potential universal term for these products​​ is "cell-cultured."

Image credit: William Hallman (lead author) on LinkedIn

Studies & Numbers

New Paper Proposes “Cell-Cultured” as Universal Term for Labeling Cultivated Meat

A new paper on the names and labels for cultivated products in the US published in npj Science of Food suggests that the potential universal term for these products​​ is “cell-cultured.” The study conducted an online experiment that tested various terms, “cultured, “cultivated,” “cell-cultured,” “cell-cultivated,” and “cell-based” on product packaging to assess consumer and regulatory response in the USA. The experiment involved 4,385 participants viewing the terms displayed on packages of various frozen products: beef filets, beef burgers, chicken breasts, chicken burgers, Atlantic salmon filets, and salmon burgers. Each participant was assigned to review only one product with a single term. This approach ensured that each response was specific to the single term, allowing a clearer understanding of how each word was perceived independently. The study …

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Organisations and brands:

upside foods cultivated chicken on a plate with veggies

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Studies & Numbers

Study Reveals Preferred Terminology for Cultivated Meat & Seafood in USA

A study by Chris Bryant of the University of Bath and Marlana Malerich of the University of Edinburgh has examined US consumers’ preferred terminology for cultivated meat and seafood products. Whereas the standard as put forward by Bruce Friedrich and the GFI accepts usage of “cultivated” as a term to be used within the industry and media, this research aimed to establish which terms perform best amongst consumers with regard to clarity, consumer appeal, and communication of safety and allergenicity. The clear winners were “cell-cultured” and “cell-cultivated”, with terms that sound less natural — such as “lab-grown” and “artificial” — performing poorly. However, there was some confusion about allergenicity even with the most popular terms. As a result, the researchers conclude that the packaging of …

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cultured-meat-policies

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Cultivated, Cell-Cultured & Biotechnology

The UN Food and Agriculture Organization Assesses Safety and Regulations of Cultivated Meat

The United Nation’s Food and Agriculture Organization (FAO) is now assessing important food safety and regulatory concerns regarding cultivated meat. The organization released several documents discussing food safety aspects of cultivated meat products, including language and terminologies, common production processes, and regulatory frameworks. Labeling and terminology The FAO points out that since cultivated meats represent an emerging commodity, the terminology used to describe its processes and products remain inconsistent. A literature review found the most common terms used by consumers and the industry are  “cell-based,” “cultivated,” and “cultured,” with some studies suggesting “cultivated” as the most appealing term.  Through its report, FAO aims to provide a basis for global policymakers to select consistent language for legislation and communication about cultivated meat. The organization also encourages …

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Organisations and brands:

cultivated pork belly

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Cultivated, Cell-Cultured & Biotechnology

Leading APAC Stakeholders Establish Preferred Terminology for Cultivated Products

GFI APAC and the APAC Society for Cellular Agriculture have joined over 30 leading industry stakeholders in reaching a consensus on the preferred terminology for cultivated products. To date, numerous terms have been used, including “cultured”, “lab-grown”, and “cell-based”. But now, the organisations have announced a memorandum of understanding establishing “cultivated” as the preferred descriptor. The agreement was made during a panel on “getting the consumer on board”, which took place at the Singapore International Agri-Food Week. It has been signed by almost every cultivated foods startup in the Asia-Pacific region, along with regional groups such as the Japan Association for Cellular Agriculture and major multinationals Cargill and Thai Union. Sector alignment GFI has previously published consumer research showing that of all the terms in …

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Veylinx hot dog labels

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Studies & Numbers

Call This “Meatless” Rather Than a “Vegan” Hot Dog to Increase Demand by 16%

Recently published research reveals some curious results in relation to the consumer behaviour of North Americans purchasing plant based foods; including the fact that the term “meatless” when used to label a hot dog increases demand significantly. Impact of labelling The study addressed the hot dog category and found that labelling the hot dog as “meatless” instead of “vegan” boosts demand by 16%. The term “meatless” created the greatest demand among the participants, followed by “veggie,” “plant-based,” “animal-free,” and lastly “vegan.”  Further key findings include Cultivated meat is the preferred alternative for burgers, jerky, nuggets and filet mignon. Plant-based with meatlike properties drives the greatest demand for bacon and lasagne. Microalgae is favored for sushi. Shoppers are also willing to pay extra for plant-based lasagne …

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Stem + Glory

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Society

Louise Palmer-Masterton of Stem & Glory: Vegan or Plant-Based – What’s the Difference and Does it Matter?

Are vegans more ethical than those defining as plant-based? And why do vegans sometimes have a go at people describing themselves as plant-based? This is something that comes up often at Stem & Glory, most recently because our new tagline is ‘Gloriously Plant-based. I get asked quite frequently, does this mean I have abandoned veganism?

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