Century-old company Samworth Brothers has long been supplying the UK’s largest supermarket, Tesco, with meat products such as Cornish pasties and pork pies. But as consumer tastes change, it is turning its attention to plant-based alternatives.
Tesco plantbased products
Derek Sarno: “This is a Movement That will Change the Food System From the Inside Out”
Derek Sarno is the recognisable vegan chef extraordinaire whose position as Director of Plant Based Innovation at Tesco saw the debut of his plantbased Wicked Kitchen line last year become the most successful product line ever launched in Tesco’s history. Yesterday, Wicked Kitchen announced the rollout of several innovative new products including vegan meats and ready meals to make plantbased both appealing and accessible to all.