Let's Plant Meat

© Let's Plant Meat

Studies & Numbers

Report: Thailand Could Add Millions of Jobs & Billions of Dollars of Economic Value with 50% Plant-Based Shift

As Southeast Asia’s leading protein producer and the only country in the region that exports more protein than it imports, Thailand has the experience and expertise to become a global hub of sustainable proteins. The benefits will be enormous if the country realizes its potential and replaces half of its meat and seafood production with plant-based proteins by 2050: it could create more than a million additional jobs, add billions of dollars of economic value to its economy, and cut greenhouse gas (GHG) emissions by millions of tons per year. These statements are from a new report — “Kitchen of the Future” — commissioned by Madre Brava, a US environmental group raising awareness about the impacts of animal agriculture on the planet, and produced by …

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V Foods

© V Foods

Products & Launches

V Foods Shuns Alt Meat for Whole Veggie Range in Thailand 

Thai plant-based producer V Foods has launched a new range of vegetable whole foods products, focusing on health and convenience rather than meat alternatives. Called the 100% Whole Veggie Bites range, the Thai brand is looking to focus on the appeal of whole foods to draw in consumers still skeptical of the plant-based movement.  Noting the impressive growth of the alt protein market in Thailand, V Foods has identified a gap in the sector for a health-focused range. The brand, known for its V Farm corn-based products, has noted increasing numbers of plant-based fast food products filling the Thai market – burgers and nuggets, for example – driving down costs but offering fewer health benefits to consumers.  The plant-based food and beverage producer V Foods …

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Smith Taweelerdniti, Lets Plant Meat

Smith Taweelerdniti ©Lets Plant Meat

Interviews

Let’s Plant Meat: “Can Thailand Make a Dent in the Plant-Based Meat Universe?”

Thailand’s Let’s Plant Meat is an innovative brand that has featured in our newsfeed several times over recent months in its work to become a domestic version of Beyond Meat et al and to bring Asian brands to the forefront. Last month, the brand was recognised as one of the winners of Future Food Asia’s Plant Protein Award.

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