Thailand’s Let’s Plant Meat is an innovative brand that has featured in our newsfeed several times over recent months in its work to become a domestic version of Beyond Meat et al and to bring Asian brands to the forefront. Last month, the brand was recognised as one of the winners of Future Food Asia’s Plant Protein Award.
V Foods Shuns Alt Meat for Whole Veggie Range in Thailand
Thai plant-based producer V Foods has launched a new range of vegetable whole foods products, focusing on health and convenience rather than meat alternatives. Called the 100% Whole Veggie Bites range, the Thai brand is looking to focus on the appeal of whole foods to draw in consumers still skeptical of the plant-based movement. Noting the impressive growth of the alt protein market in Thailand, V Foods has identified a gap in the sector for a health-focused range. The brand, known for its V Farm corn-based products, has noted increasing numbers of plant-based fast food products filling the Thai market – burgers and nuggets, for example – driving down costs but offering fewer health benefits to consumers. The plant-based food and beverage producer V Foods …
