Thailand’s largest agribusiness firm, Charoen Pokphand Foods Pcl (CPF), is launching its own line of plant-based meat substitutes this year in response to the growing customer demand of animal free foods, a top executive announced on Tuesday.
Meat Zero to Supply Plant-Based Fried Chicken to KFC Thailand
Yum Brands-owned KFC Thailand announces it is working with Meat Zero to create new plant-based fried chicken menus to be initially served at two KFC Green Stores in Thailand. Thai pork and poultry giant Charoen Pokphand Foods PLC (CPF), Thailand’s largest agro-industrial food business, unveiled MEAT ZERO this May with goals of becoming the top alt meat brand in Asia by 2022 and in the world’s top 3 by 2026. The plant-based Chicken Pop menus are at KFC Green stores, at Saengsom Building and Wanachai Depot Chachoengsao, which are now serving 6 sets: 1) 7 pieces of Plant-Based Chicken Pop for 49 baht 2) plant-based Zabb Rice Bowl for 75 baht 3) Chick N’ Share plant-based Pop for 119 baht 4) Combo plant-based Pop for …