After previously investing in Chilean plant-based meat producer NotCo, London and San Francisco based investment house The Craftory is adding Hippeas to its portfolio. The organic chickpea snack brand will be backed with $50 million to boost innovation, expand production and increase distribution.
The Craftory: “We Want to Make Measurable Impact the New Normal”
The Craftory is a VC firm with a focus on ethical CPG brands, whose purpose is to “champion change to make responsible CPG the new norm”. Its impressive portfolio includes NotCo, allplants, and Hippeas amongst many others. The company describes itself as the first investment house for mission-driven challenger brands in Consumer Goods, setting out its vision to “create a world where all consumer CPG choices recognise the benefits and consequences of consumption – on their own lives, the planet, and our society”. We spoke with Co-Founder Elio Leoni Sceti, who is also Chairman of LSG Holdings and Non-Executive Director of Anheuser-Busch InBev, Kraft Heinz, and Barry Callebaut. As well as being known for his previous role as CEO of EMI Music from 2008 to …