Elio Leoni Sceti

Elio Leoni Sceti, © The Craftory


The Craftory: “We Want to Make Measurable Impact the New Normal”

The Craftory is a VC firm with a focus on ethical CPG brands, whose purpose is to “champion change to make responsible CPG the new norm”. Its impressive portfolio includes NotCo, allplants, and Hippeas amongst many others. The company describes itself as the first investment house for mission-driven challenger brands in Consumer Goods, setting out its vision to “create a world where all consumer CPG choices recognise the benefits and consequences of consumption – on their own lives, the planet, and our society”. We spoke with Co-Founder Elio Leoni Sceti, who is also Chairman of LSG Holdings and Non-Executive Director of Anheuser-Busch InBev, Kraft Heinz, and Barry Callebaut. As well as being known for his previous role as CEO of EMI Music from 2008 to …


Jonathan Petrides, Founder of allplants

Founder Jonathan Petrides ©allplants

Investments & Finance

allplants Secures $52M in Largest Ever Series B For a European Plant-Based Brand

After three consecutive years of triple-digit revenue growth, UK ‘chef-to-customer’ service allplants has finalized a record-breaking £38 million Series B funding round. The raise marks the biggest ever Series B round for a European plant-based food business. “In the five years that we have been cooking, we’ve seen the demand for plant-based food explode” Following allplants’ record-breaking crowdfunding as well as Series A round, the fresh £38 million round included new investors such as purpose-driven CPG fund The Craftory, and former England international footballers Chris Smalling and Kieran Gibbs. Allplants puts its continued growth down to its serving of the rapidly growing ‘plant-curious’, or flexitarian market, a sector it has specifically targeted with its ‘We’re allplants. You don’t have to be’ marketing campaign. The brand …