Patrik Baboumian eating GREENFORCE

Patrik Baboumian ©GREENFORCE

Products & Launches

Vegan Strongman Patrik Baboumian Brings “Game-Changing” GREENFORCE to UK

German food tech start-up, GREENFORCE, has today launched officially in the UK, with the move being endorsed by world record-breaking vegan strongman Patrik Baboumian.  After success across Northern Europe, plant-based meat brand GREENFORCE will bring its powdered vegan burgers, meatballs, sausages, and mince to the rapidly-expanding UK plant-based market. The ‘powder-to-meat’ concept enables a longer shelf-life and greater sustainability while avoiding an energy-intensive supply chain.  Game Changer Patrik Baboumian Vegan athlete Patrik Baboumian – famous for his role in plant-based nutrition documentary The Game Changers – serves as lead brand ambassador for climate-neutral company GREENFORCE, which recently secured €15 million to accelerate growth and international expansion. Baboumian is a passionate activist in the space and has previously endorsed plant-based producer Upfield – owner of Violife …


David Verburg Miyoko's Creamery

David Verburg ©Miyoko's Creamery


Miyoko’s Creamery Going for Plant-Based Gold with Olympic Athletes Including Game Changers’ Star

With the Tokyo Olympic Games beginning this week, plant-based cheese producer Miyoko’s Creamery is teaming up with five celebrated and decorated vegan athletes. As part of its Cheese of Champs program, the former Team USA medalists will help promote a healthy, plant-based lifestyle. After recently launching its Cheddar Sticks, the vegan dairy food company founded by activist and chef Miyoko Schinner has announced the Cheese of Champs partnership with five accomplished plant-based champions: David Verburg, track and field gold medalist Rachael Adams, volleyball bronze medalist Heather Mitts, soccer three-time gold medalist Dustin Watten, volleyball bronze medalist Dotsie Bausch, cycling silver medalist In partnering with them, the company says that it aims to awaken and champion the activist inside all of us. One of the athletes, …


The Game Changers

The Game Changers

Marketing & Media

James Cameron Documentary Regards Vegan Athletes

The creators of The Game Changers have announced that they will feature two additional vegan athletes. The documentary, produced by James Cameron and directed by Louis Psihoyos, focuses on the health benefits of a vegan diet. The film is set to follow special elite forces trainer and martial arts champion James Wilks on his quest for the truth behind the world’s most dangerous myth: that meat is necessary for protein, strength and optimal health.”