Canadian vegan food company Vejii, which announced last month the launch of its Vegan Marketplace in the US, has chosen vegan boxer Lawrence Okolie as its official brand ambassador after his sensational victory last Saturday night against the previously undefeated Pole Nikodem Jezewski.
Vegan Strongman Patrik Baboumian Brings “Game-Changing” GREENFORCE to UK
German food tech start-up, GREENFORCE, has today launched officially in the UK, with the move being endorsed by world record-breaking vegan strongman Patrik Baboumian. After success across Northern Europe, plant-based meat brand GREENFORCE will bring its powdered vegan burgers, meatballs, sausages, and mince to the rapidly-expanding UK plant-based market. The ‘powder-to-meat’ concept enables a longer shelf-life and greater sustainability while avoiding an energy-intensive supply chain. Game Changer Patrik Baboumian Vegan athlete Patrik Baboumian – famous for his role in plant-based nutrition documentary The Game Changers – serves as lead brand ambassador for climate-neutral company GREENFORCE, which recently secured €15 million to accelerate growth and international expansion. Baboumian is a passionate activist in the space and has previously endorsed plant-based producer Upfield – owner of Violife …
