LIVEKINDLY Collective, founded this year by Blue Horizon Corporation upon the acquisition of various plant meat brands as well as LiveKindly Media, announces a successful capital raise of $135 million led by Blue Horizon Corporation itself with participation from an Asian syndicate, EQT, and Griffith Foods amongst others.
PURIS to Work on Regenerative Farming in South Africa With LIVEKINDLY Co
Pure play plant-based ingredients company PURIS Holdings, the largest North American producer of pea protein and key supplier of plant protein to Beyond Meat, today announces the formation of two new joint ventures with the LIVEKINDLY Collective. They will begin in South Africa, where PURIS says its pea variety has excelled in early trials, on a “mission to introduce protein-rich, sustainable crops globally.” Puris, which received an injection of $75 million from Cargill in 2019, when the pea protein industry began to witness phenomenal growth following the initial success of the Beyond Burger, also developed a pea starch alternative to gelatine, which is usually fabricated using animal bones. The first new venture between LIVEKINDLY Co and Puris “will deliver innovation against plant protein industry waste …
