Damien Clarkson and Judy Nadel, The Pack founders

Damien Clarkson and Judy Nadel, founders of THE PACK

Investments & Acquisitions

THE PACK Raises £835K for Nutritionally Complete Plant-Based Dog Food

UK plant-based dog food brand THE PACK has raised £835,000 in its seed funding round. The round took place both privately and through vegan investment platform Vevolution, which originally founded by THE PACK’s founders Damien Clarkson and Judy Nadel. Participants included Scelta Mycofriends B.V., Veg Capital, Kale United, and Akoleo, along with alt protein angel investors Simon Newstead, Alicia Robb, Simon Day, Victoria Betoski, and Leo Groenewegen. Additionally, an investment was made through Silicon Valley VC’s Accel early-stage scouting program. Investors from petcare accelerator Leap Ventures, including the Mars Petcare Companion Fund, also contributed. The funding will support THE PACK in launching its nutritionally-complete oven-baked dry food in early 2023. It follows the launch of the brand’s plant-based meat stew wet food, which was claimed …



Products & Launches

UK Plant-Based Dog Food Specialist THE PACK Launches New Wet Food Range

Plant-based dog food brand, THE PACK, has launched a new ambient range of wet food which it hopes will revolutionize the pet food industry. The food-tech startup claims to be the first company in the world to produce multiple plant-based meat analogue wet dog food flavours. “We’ve focused on dog food specifically because domestic dogs are natural omnivores” Based in London, THE PACK is launching three alternative options to fish, chicken, and beef, formulated to be nutritionally complete and balanced by food scientists, pet nutritionists, and pet food technologists. The brainchild of Damien Clarkson and Judy Nadel, – of progressive plant-based platform Vevolution – THE PACK is backed by a host of star investors. Recently chosen for the pet care accelerator Leap Venture Studio in …