Swedish food-tech startup The Raging Pig Company has launched a three-step guided hypnosis program aimed at helping people give up meat. According to the company, this is the first program of its kind in the world.
The Raging Pig Company: Pigless Bacon to “Remove Pigs From the Food System”
Swedish startup The Raging Pig Company has a simple mission — to eliminate pigs from the food system. The company has developed what it describes as “mouthwatering pigless bacon” to convince even the staunchest meat-lover. 1.5 billion pigs are slaughtered for food every year, creating animal welfare concerns and environmental damage. But Raging Pig’s bacon, developed by leading food tech scientists, could be part of the solution. The plant-based bacon is already served at nine restaurants in Hamburg, Germany. A wider rollout into other countries is planned (though details have not yet been revealed), and the company has also launched vegan bacon seasoning. Hypnosis program Last year, Raging Pig drew attention when it introduced a free “Get Off Meat” hypnosis program, available as a podcast. …