juicy marbles' plant-based whole cut loin pictured on a wooden board and being cut by a man

© Juicy Marbles

Products & Launches

Juicy Marbles’ Whole-Cut Plant-Based Loin to Launch in the UK in Time for Christmas

Juicy Marbles‘ latest plant-based meat product, a whole-cut beef-style loin, will be available for UK customers to purchase over the festive season. The beef-style loin, which according to the company is the “biggest piece of plant-based meat ever conceived“, will go on sale via the company’s website from December 1st. Raw and unseasoned  Juicy Marbles’ whole-cut loin is a versatile piece of plant-based meat that can be grilled, broiled, or boiled. It can also be used to make broth, or cut into fillets, chunks, or slices. The main ingredients are non-GMO soy, sunflower oil, and beetroot powder, and the product has a Nutri-Score rating of A. It comes uncooked and unseasoned to allow customers to express their preferences and creativity. Plant-based whole-cut pioneer Although other …


two woman reading a product label

© ProVeg International

Market & Trends

Study Finds Consumers Prefer Term ‘Plant-Based’ Over ‘Meat-Free’ or ‘Vegan’

Should you label your product meat-free, vegan or plant-based? Last year, ProVeg International produced a report on how ‘vegan’ or ‘plant-based’ labelling impacts mainstream appeal. As part of its work to discover how labels are perceived, the food awareness organisation recently published two new reports that reveal consumers’ understanding of the terms used to describe plant-based food products in the UK and the US. These new studies “aim to provide valuable insights into how the food industry can label their products to ensure clarity about ingredients, draw in target consumers and present their products most appealingly,” ProVeg explained. Here are the findings of both reports. Report 1: Plant-based labelling One thousand UK consumers were asked to describe and rate their views on the terms ‘animal-free,’ ‘meatless’, ‘meat-free’, ‘100% …