Brave Robot/ Coolhaus Ice Cream

©Brave Robot/ Coolhaus

Sweets & Snacks

Brave Robot and Coolhaus Release First Joint Product: Animal-Free Ice Cream Sandwiches

Brave Robot, the animal-free ice cream brand created by The Urgent Company, and cult favorite ice cream brand Coolhaus announce the debut of Animal-Free Ice Cream Sandwiches, the two companies’ first collaborative product.  “Creamy and decadent” Made with Perfect Day’s cow-free milk protein, the Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are launching at US Krogers stores nationwide this month. The launch marks the first time Coolhaus, a women-owned brand that was acquired by The Urgent Company last year, is leveraging animal-free dairy ingredients in its product line.  The ice cream sandwiches will be available in two varieties: Chocolate Chip Cookie Dough and Mint Chocolate Chip. Each flavor retails for $7.99 per pack of three sandwiches. Each sandwich contains 290 calories and is completely …


Coolhaus Acquired by The Urgent Company


Investments & Finance

The Urgent Company Acquires Coolhaus Ice Cream to Make Brand 100% Animal-Free

The Urgent Company purchased Coolhaus for an undisclosed amount and plans to transition the ice cream to Perfect Day’s fermented dairy The Urgent Company, the consumer products label owned by Perfect Day Foods, announced it has acquired Coolhaus, a top-selling, woman-led ice cream brand sold in over 6,000 stores. The landmark move means both companies will merge resources and structures, and The Urgent Company intends to fully transition Coolhaus into an animal-free brand using Perfect Day’s dairy proteins in the coming months. The agreement marks the first time The Urgent Company or Perfect Day has acquired a conventional food brand with the intention of completely shifting it to animal-free ingredients.   According to Forbes, Coolhaus CEO Natasha Case and The Urgent Company’s Paul Kollesoff have been …