Veganuary is the enormously influential vegan campaign which almost needs no introduction – it’s difficult to find any vegan or non-vegan who isn’t aware of the incredible work done by this charity, which asks the public to try vegan for a month, and hopefully more.
Veganuary: “Businesses That Do Not Embrace Plant-Based Products Are Simply Not Going to Survive”
Veganuary, as surely all of our readers will be aware, is already in full swing and promises to be far bigger and more impactful than ever before. As we reported just yesterday, one person is signing up every 2.4 seconds to take part in the vegan pledge, and, impressively, 9% of UK adults have tried the challenge at least once, which based on the current population, is estimated at approximately six million people. Not forgetting that in the US, Billie Eilish recently supported the campaign and asked her 107 million followers to sign up! It’s been two years since we last chatted with International Head of Communications and Marketing Toni Vernelli, so we had to grill this busy lady on what’s happening now and upcoming …