Swedish startup Hooked, a graduate of the fourth cohort of the ProVeg Incubator, announces the launch of the first Swedish plant-based tuna, called Toona, in restaurants nationwide from next spring. This follows a recent raise of SEK 5 million in capital, around $600K.
Toona
Eric Woods of Loma Linda on Rise of Veganism in 2020
More people are turning to veganism than ever before due to the health benefits of following a plant-based diet and also due to environmental concerns. It is now more widely known by consumers that a meat/animal protein-based diet has an impact on global warming.
Plant-Based Seafood Pioneers Sophie’s Kitchen Launches New Improved Pea Protein Toona
Sophie’s Kitchen this week announces the launch of its new and improved canned Plant-Based Toona. With a pea protein base, the new Toona formula is 100% vegan and is said to replicate the taste, shred-able texture, smell, look, and color of its animal counterpart.
Sophie’s Kitchen Donates $210,000 of Vegan Food to Local Shelters
Plant-based seafood producer Sophie’s Kitchen has donated 3,000 cases of its vegan Toona to local Bay Area food shelters. The new Lemon Grass Toona flavor has never seen grocery store shelves and instead 100% of this new product has gone to those who are in need the most amidst the COVID19 pandemic.