Californian plant-based meat company Alpha Foods has launched an unusual marketing campaign in collaboration with advertising agency Mischief. As part of the campaign the seed kits allow customers to grow the ingredients used in Alpha’s meat alternatives, including its chik’n nuggets, burritos, and pot pies, all of which can be grown and harvested at home.
German plant-based meat producer LikeMeat has created another commercial in cooperation with Till Lindemann from the band Rammstein, with which the company wants to support Veganuary. As with Veganuary 2021, which also featured Lindemann in an innovative food performance film for LikeMeat, the company wants to inspire all consumers to eat a plant-based diet in the first month of the New Year. With a very special art movie starring Till Lindemann, plant-based meat producer LikeMeat is now once again supporting Veganuary 2022 and wants to inspire people to try an all-plant-based diet in the month of January. In the art film, Till Lindemann can be seen eating a plant-based burger from LikeMeat.