Californian plant-based meat company Alpha Foods has launched an unusual marketing campaign in collaboration with advertising agency Mischief. As part of the campaign the seed kits allow customers to grow the ingredients used in Alpha’s meat alternatives, including its chik’n nuggets, burritos, and pot pies, all of which can be grown and harvested at home.
La Vie Takes Viewers on Emotional Journey in Bold Premier TV Ad for its Plant-Based Ham
French brand La Vie has launched its first-ever TV campaign today, coinciding with World Animal Day, aiming to spark a nationwide conversation about animal welfare and meat consumption. Using the brand’s bold and tongue-in-cheek marketing, the ad invites viewers to consider plant-based options for better health, sustainability, and ethical reasons. The 40-second spot is an emotional journey for viewers. Both suspenseful and humorous, it creates tension as a man prepares a ham sandwich while a piglet watches. When the man eats the sandwich, deep, unblinking gazes are exchanged between them, only to reveal, at the very end, that the ham is plant-based, leading to relief and delight. Display “La Vie™️ – Duel” from YouTube Click here to display content from YouTube. Learn more in YouTube’s …
