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Studies & Numbers

Revealed: Which Vegan Brands are Hottest on Twitter in Each US State?

A new map shows the most popular vegan brands on Twitter across all states in the US. The results are based on geotagged Twitter data in the last month; tracking over 200,000 tweets, hashtags, and direct keyword phrases for vegan food brands.  Oat-based dairy leader Oatly came out on top of the data, being the most trending brand in 19 states including California, New York, and Texas. MorningStar Farms came in second with nine states including Illinois and North Carolina, and Gardein in third with six states including Florida and Michigan.  Beyond Meat was top trending in six states including Missouri and Minnesota, and Impossible Foods took three states including Oklahoma. Quorn was top in Ohio and Nebraska, while Tofurky was most popular in Washington …


Miley Ray Cyrus eats Impossible Burger

© Impossible Foods

Marketing & Media

Miley Cyrus Promotes Vegan Business

Miley Cyrus is an often-controversial popstar with one of the biggest followings in social media. In the past, her fame was associated with negative connotations and scandal. However, recently the 25 year-old singer has been using it for the benefit of veganism, which has been her chosen cause since around 2014. As part of the 4th July celebrations this year, the star took to her Twitter account where she has over 40 million followers, to post a photograph of herself eating an Impossible Burger. The post received more than 30,000 likes by her fans. In May this year Cyrus used her time in the spotlight at the Met Gala to promote veganism, appearing in a gown created by vegan designer Stella McCartney and saying to …