Formo Cheese


Studies & Numbers

Study Reveals That Consumers Want Animal-Free Cheese & Alt Dairy is Set to Immediately Disrupt $240Bn Cheese Market

Despite precision-fermentation-made animal-free cheese not yet hitting the mass market, the first-ever large-scale study of consumer acceptance for animal-free cheese has revealed that such products will immediately challenge conventional dairy in the $240 billion cheese market. The response was overwhelmingly favourable for precision fermentation-made animal-free dairy, with 71% of respondents willing to buy and 79% willing to try. Precision-fermentation company Formo and the University of Bath co-published the study, having surveyed 5,054 individuals from Brazil, Germany, India, the UK, and the USA. The study reveals strong consumer enthusiasm for animal-free cheese across various countries, age groups, as well as dietary preferences. Crucially, these products have mass-market potential far beyond the vegan category, with the recent study showing flexitarians to have the highest levels of enthusiasm. …


Lidl Next Level Belgium

© Lidl Belgium

Market & Trends

Study Finds Interest and Support For Veganism is Skyrocketing in Belgium

As Dunkin this week announces over 40 vegan donuts to its Belgian menus, new research from psychologists at the University of Bath reveals an increasing number of people in Belgium are shunning meat in favour of plant-based alternatives. The survey found that the proportion of people who were satisfied with meat alternatives grew significantly from 44% in 2019 to 51% in 2020.