The EIT food communication project ‘The V-Place’, coordinated by Germany’s University of Hohenheim, intends to improve acceptance and reach of plant-based alternatives in Europe. Its recent research reveals insufficient levels of diversity in plant-based products available and a lack of consumer-orientation, but anticipates this will improve.
university of hohenheim
University of Hohenheim Launches Study on the Future of Plant-Based Foods in Europe
The University of Hohenheim has launched a two-tiered, pan-European study on the acceptance and prevalence of plant-based foods. The study will be sponsored by the European Institute of Innovation & Technology (EIT).