Upfield, one of the world’s largest plant-based companies, known for brands such as Flora, Becel, ProActiv, and Violife, is rebranding its food service business from Upfield Professional to Violife Professional. Violife is Upfield’s award-winning plant-based cheese brand with a presence in over 65 markets worldwide. According to Upfield, using Violife’s widely recognized brand name in its food service business reflects the company’s dedication to encouraging and supporting the hospitality industry’s increasing demand for plant-based options. Violife has been enjoying increasing success over recent years. Among recent developments, the company launched three classic dairy dips into Whole Foods stores across the US; partnered with Dr. Oetker in Poland; and expanded into food service partnering with Canada’s Copper Branch and PLNT Burger for exclusive new plant-based burgers. Simon Lawrence, head …
Sponsored
A new study by Upfield Professional on emerging trends within the restaurant industry, finds that chefs have become more aware of ingredients and their impact since COVID. “As chefs, we are no longer simply serving up a plate of culinary entertainment, but we are also responsible for delivering a little slice of our future well-being.”
