The Plant Based Foods Association (PBFA) and one of its members Upton’s Naturals, an independent maker of plant-based foods based in Chicago, has joined forces with The Institute for Justice to file a federal lawsuit challenging a new Oklahoma food labeling law as a violation of the First Amendment.
Upton’s Naturals: Successful Meat Alternatives Made Simple
In an industry where bloody burgers dominate grocery shelves with big marketing dollars, independently owned Upton’s Naturals has been creating plant-based meat alternatives from easy-to-understand ingredients for over 15 years. Run by Founder Dan Staackmann and VP Nicole Sopko, this ethical vegan, 100% self-funded food company is the underdog in a modern-day David & Goliath story, bootstrapping its way to success by prioritizing passion, creativity, and hard work. Its products, which are now sold in over 5,000 retail stores in the United States, plus available to foodservice customers nationwide, are a far cry from the lab-created, highly processed products currently crowding the category. Said Staackmann, “We use ingredients that have been around for thousands of years and update them to produce meat alternatives for today’s …