A survey by the International Food Information Council (IFIC), reveals some interesting findings about American consumers. When presented with an image that resembled a chicken tender, consumers preferred descriptors including the word “chicken”, despite knowing that the product did not contain any animal meat. In terms of preferred name for the vegan product: 45% ranked “plant-based chicken” in their top-three terms, followed by “meatless chicken” (42%), “vegan chicken” (32%), “plant-based strips” (29%) and “vegetarian chicken” (29%). The study, “Consumption Trends, Preferred Names and Perceptions of Plant-Based Meat Alternatives”, was carried out between August 2020 and August 2021, amongst 1,001 US adults between the ages of 18-80 that have a role in the food decision-making and/or food shopping in their household. Encouragingly, the study found that …
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