Fundación Veg (previously Vegetarianos Hoy) has launched a campaign in the Santiago Metro to encourage a vegan diet during the Fiestas Patrias celebrations.

© Fab Ciraolo

Charity & Campaigns

“Be Like Joaquin Phoenix” Urges Fundación Veg in Campaign Promoting Vegan Diet in Chile

Fundación Veg (previously Vegetarianos Hoy) has launched a campaign in the Santiago Metro to encourage a vegan diet during Chile’s Fiestas Patrias, when traditional dishes made with meat and other animal products are widely consumed. The campaign features an image designed by national artist Fab Ciraolo, showing vegan actor Joaquin Phoenix surrounded by happy, alive farm animals and holding a vegan burger certified by V-Label. According to the non-profit the phrase is a nod to Phoenix’s 2020 Oscar speech promoting veganism. The phrase, “Be like Joaquin and discover the great variety of vegan products that exist today,” leads the campaign to encourage citizens to explore vegan options. A QR code on the panels directs users to the website www.sellovegano.com, offering a comprehensive resource of V-Label-certified …

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Four samples of alga-based oils in tubes

Image courtesy of GC Rieber VivoMega

Algae, Microalgae & Seaweed

VivoMega’s New Omega-3 Supplements from Microalgae Gain V-Label Certification

GC Rieber VivoMega, a Norwegian manufacturer of fish oils, has expanded into the algae oil market with a new line of vegan DHA Omega-3 concentrates derived from marine microalgae. Today, the company announces that it has received the International V-Label certification for its new vegan products. Established in Switzerland in 1996, the V-Label certification has set a precise definition and criteria to classify products as vegan or vegetarian to ensure the quality and the origin of ingredients while allowing consumers to identify products quickly.  “This certification further helps validate our efforts to provide a superior product with exceptional purity parameters and optimal sensory profiles. We launched our vegan DHA omega-3 at Expo West this year and received great customer feedback and engagement,” said Ståle Søfting, Sales and Marketing …

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A supermarket cart with vegan products

© Vegetarianos Hoy

Market & Trends

Vegetarianos Hoy Celebrates Milestone of 2,000 Certified Vegan Products in LATAM

Vegan products certified by the NGO Vegetarianos Hoy have reached historic figures, highlighting the growth of the vegan movement in Latin America. According to the organization, over 2000 products from have been registered with the V-Label and the Vegan Seal across seven LATAM countries. The Santiago de Chile-based foundation announced the positive news within the framework of the region’s most important fairs of the F&B sector: the Food Tech in Mexico and Espacio Food & Service in Chile.  “The Foundation has registered sustained growth over the past 5 years in its vegan certification program and we are pleased today to announce this new milestone of more than 2,000 certified products in Mexico, Colombia, Ecuador, Chile, Argentina, Panama, and Costa Rica,” announced Ignacia Uribe, GD and …

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White-Paper-VLabel

© V-Label

Retail & E-Commerce

Private Label Veggie Brands: Majority of Retailers Work With V-Label, New White Paper Shows

In recent years, almost every retailer in Europe has introduced its own private label offering vegan and vegetarian products to consumers. In a newly published white paper, V-Label reveals its market leading position among certified private labels. Across the globe, more than 50,000 products from more than 4,300 licensees now carry V-Label. “V-Label is proud to work with the majority of European retailers, who make the shopping experience for millions of consumers easier. This is possible thanks to the transparent and visible labelling that V-Label offers,” comments Martin Ranninger, V-Label International’s co-director, on the white paper release. Retailers are now in a position to drive a fourth private-brand wave based on addressing changing consumer preferences and habits in innovative ways, this McKinsey 2021 report states. …

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V Label

© V-Label

Fairs & Events

The International V-Label Awards 2022 Edition Now Open for Entries

In 2021, V-Label launched the International V-Label Awards, to celebrate the businesses creating plant-based products and to recognise those that are making a difference in terms of global sustainability. The second edition of the awards is now open for entries until the 30th of June. The 2021 winners, chosen from 577 entries from 36 countries, included Faux Gras and Those Vegan Cowboys both producing vegan food alternatives, and NUO which produces a novel leather alternative made from wood textile. Nine new categories The 2022 awards will take place with double the number of categories compared to last year – this year offers 18 different categories, including Best Meat or Dairy Alternative, Best Fish Alternative, Best Functional Food, Best Household Product, as well as categories encompassing …

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fauxgras GAIA

fauxgras ©GAIA

Fairs & Events

International V-Label Awards 2021 Winners Revealed

World-leading vegan & vegetarian trademark V-Label just revealed the winners of this year’s International V-Label Awards at the Virtual Awards Ceremony held on November 4th. The international jury panel consisted of 15 leaders from the plant-based industry, vegan influencers, and representatives of NGOs.The newly announced winners of the competition are listed below. Meet the 11 winners of the International V-Label Awards Best Meat Alternative – GAIA, Belgium Launched in 2008, GAIA’s Faux Gras (see featured image) is a 100% animal-friendly alternative to foie gras. According to GAIA’s general manager Ann de Greef, sales are increasing year after year, with no less than 500,000 boxes of “classic” Faux Gras® de GAIA sold in 2018 alone. Best Dairy Alternative – Carrefour Sensation, France Carrefour’s Spécialité végétale au …

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V-Label Awards

©V-Label Awards

Fairs & Events

The International V-Label Awards Closed For Entry After Overwhelmingly Positive Response

The International V-Label Awards are officially closed for entries after an overwhelmingly positive response with 577 entries from 36 countries across the globe, from big names like Alpro or Beyond Meat to innovative emerging start-ups like Yo-Egg. “Having a high level of participation like the one we’ve had was crucial. It is very positive for the future finalists and winners, as being awarded among so many participating businesses becomes unique and prestigious,” says Jenifer Linares, Awards program manager at V-Label. The international jury panel consisting of senior leaders from the industry, media and NGOs will evaluate the entries through the month of September. The International V-Label Awards will also include a round of public voting and a special award voted by a panel of 11 …

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V Label

© V-Label

Fairs & Events

V-Label Awards to Recognise “Quality, Innovation and Positive Impact” in the Plant-Based Sector

World-leading vegan and vegetarian trademark V-Label has launched international awards to recognise innovative products and companies in the plant-based sector. Companies can now submit their entries free of charge until July 31st. “We are currently experiencing an unprecedented change in the food industry” The awards feature nine categories, including product categories such as Best Meat Substitute and Best Dairy Substitute. Other categories, such as Sustainability and Positive Impact, will recognise ethical business practices. There will also be an Innovation category, which can be entered by any company offering vegan products as long as it is not already a V-Label customer. A panel of senior industry leaders, including those from the media and NGOs, will decide on the winners. There will also be a public voting …

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