Swiss retailer Migros is testing a new concept at the Dreispitz branch in Basel. The plant-based butcher who developed Migros’ recently introduced V-Love product line will sell a wide variety of different plant meats from cevapcici and gyros to cold cuts, minced meat and burgers.
V Love
Swiss Retail Giant Migros: New Brand V-Love Releases Plant-Based BBQ Range
On Monday, the Swiss Retail Giant Migros announced the launch of its own brand V-Love, which starts off with a plant-based BBQ range and is planned to develop into an all-encompassing brand for vegan products. In accordance with the brand name, every product will be marked by the European V-Label to ensure easy recognition.