Purely Elizabeth Raises $50M Series B

©Purely Elizabeth

Investments & Finance

Purely Elizabeth Raises $50M in Series B to Expand Premium Oatmeal and Breakfast Mixes

Purely Elizabeth, a natural foods brand specializing in plant-based oatmeal, granola and pancake mixes, announces a $50 million Series B raise led by SEMCAP.  In the last five years, the company has grown at 55% CAGR and nearly doubled its retail locations from 8,000 to over 15,000 stores, according to a press release. The company’s products can be found at an array of major retailers including Whole Foods Market, Publix, Target, and Walmart. The financing round marks the first investment by SEMCAP’s Food & Nutrition arm, which is headed by experienced CPG investor John Haugen. Superfood ingredients Purely Elizabeth was founded in 2009 by nutrition holistic counselor Elizabeth Stein. The company has since achieved strong and steady growth through its line of organic superfoods granola, …


Eric Adams JUST Egg

New York City Mayor-Elect Eric Adams ©Lev Radin Photography

Products & Launches

Field Roast & JUST Egg Launch New Sandwich After NY Mayor Eric Adams Celebrates With JUST Egg Wrap

Alt egg pioneer JUST Egg announces a new partnership Field Roast for the Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich. The launch might be of interest to new NYC Mayor Eric Adams — as he recently enjoyed a JUST Egg breakfast wrap from a Plantega deli in Brooklyn following his election victory.  The first co-branded vegan breakfast sandwich will be available exclusively at Whole Foods Market locations across the US, followed by expanded national distribution at additional retailers in 2022. Over the last 12 months, Field Roast has introduced several new products and gained distribution at more than 5,500 retailers throughout North America, as well as developing its Chao Creamery dairy-free cheese products – which feature in the newly launched sandwich.  …