Steve Easterbrook

Steve Easterbrook ©McDonald's

Investments & Acquisitions

Former McDonalds CEO Steve Easterbrook Invests in Clean Kitchen Club

Steve Easterbrook, the British-born former CEO of McDonalds, has invested in London-based vegan quick-service restaurant chain Clean Kitchen Club. The sum invested has not been disclosed. Founded by Made in Chelsea star Verity Bowditch and former YouTuber Mikey Pearce, Clean Kitchen Club initially set up shop as a dark kitchen during the pandemic in 2020. By the end of 2021, the chain already had five sites across London, offering mainly burgers and bowls along with a selection of sides and smoothies. The new investment from Easterbrook follows Clean Kitchen Club’s £1.4 million seed funding round in November of last year, where the chain achieved a £7.5 million valuation less than 12 months after it launched. By that point, Clean Kitchen Club had already sold over …


Ready Burger

©Ready Burger

Company News

Ready Burger Smashes £1.5M Crowdfunder in Hours, Set For Growth With Prices to Rival McDonald’s & Burger King

London-based vegan fast-food restaurant Ready Burger has announced the close of a hugely successful crowdfunding campaign, raising £2 million in an oversubscribed campaign. The 100% plant-based QSR brand reached its initial £1.5 million target in a matter of hours before extending. Ready Burger claims to have created the UK’s first scalable, value-driven, entirely plant-based QSR brand, with menu items at a price point which rivals global fast-food chains like McDonald’s or Burger King. The sustainability-focused brand’s £1.99 signature burger bears a striking resemblance to a Big Mac, and the rest of the menu offers veganised versions of fast-food classics. Ready Burger’s first site is on Park Road in London’s Crouch End, with a second site due to open on Finchley Road in September. Third and …


Jeffrey, Zach & Mitch PPFF


Investments & Finance

Plant Power Fast Food, the Vegan McDonalds of California, Joins Eat Beyond Porfolio

Canada’s Eat Beyond Global Holdings Inc announced this week an investment in Plant Power Restaurant Group, operating as Plant Power Fast Food. The San Diego based QSR chain has been going from strength to strength over the past two years, enjoying increasing demand for its range of burgers, fries, ‘chicken’ tenders, wraps, salads, juices, raw items, and kids menu, all in biodegradable packaging.