Margarine and spread company Upfield has calculated the greenhouse gas emissions its customers have prevented over the past year by choosing its plant-based products. The total is estimated at up to six million metric tonnes of CO2 equivalent.
Unfished: “On a Transformational Journey Driven By New Food Trends and a Conscientious Approach”
Fish made from plants is the next big thing says Raul Ciurtin, CEO of Romanian company Prefera Foods, producer of the Unfished range of products. Here Ciurtin speaks to vegconomist about long ingredient lists, emotional business decisions and reservations about Eastern Europe. With Unfished PlanTuna, you are just launching a range of tuna alternatives in German supermarkets. What is the demand like? Germany is one of the countries that interests us the most because here the demand for seafood alternatives is already high. The consumers’ interest towards plant-based fish is growing worldwide – and especially in Germany where many people have a strong environmental awareness. They are more willing to accept innovations and change their lifestyle. Our German distributor – Verdino GmbH – has already …
