veganuary

veganuary's banner for the end of the vegan diet challenge

© Veganuary
Charity & Campaigns

Veganuary 2023 Breaks Records with 700,000 Participants Trying Vegan Diet

Veganuary 2023 has broken all previous records with more registered participants than ever, with 706,965 people officially signing up for the vegan diet challenge from nearly every country in the world, reports the organisation. At the beginning of the month, the international charity announced that one person every 2.4 seconds was signing up for the diet challenge. With this year’s participation figures, Veganuary can joyously celebrate the 10th year of its global campaign, supported by actress Lucy Watson and famous French restaurateur Alexis Gauthier who became official Ambassadors for the charity this year. Participation could be significantly larger According to Veganuary, several studies have suggested that the total participation in the challenge is significantly larger than the number of registered people through Veganuary’s website.  In a YouGov survey conducted this …

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Veganuary TV Ad

©Veganuary
Society

Study Reveals Impact of Veganuary in UK and Netherlands

Marketing research firm Toluna surveyed consumers in the Netherlands and the UK on the impact of Veganuary on their diets in 2023. To find out just how much the trend has caught on, the Toluna Germany team conducted a survey of Veganuary participants in the UK and the Netherlands for the second year running. The results of the survey, which was conducted among consumers on 21 and 22 January, show that the consumption of vegan food continues to rise. Participation and overall impact In the 2022 Toluna Veganuary study, an increase in popularity was noted compared to 2021. However, this figure stagnated in 2023. In the UK, 54% of consumers said they were thinking about participating in the Veganuary – similar to the 55% who …

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Redefine Meat and Classic Fine Foods collaborate

© Redefine Meat
Company News

Redefine Meat Reports Record Veganuary With 70 New Restaurant Partnerships

Redefine Meat reports a record Veganuary with over 70 new food service customers onboarded across Europe. In the 12 months following Redefine’s impressive $135 million financing round, the Israeli company has seen continued success, bolstered by its partnership with Giraudi Meats, Europe’s leading importer of high-end meat, and further expedited by this year’s Veganuary campaign. The “New Meat” products have now launched commercially across the UK, Germany, Netherlands, France, Austria and Finland, as detailed below. Netherlands New restaurant partnerships in the Netherlands include Boterlap, Koks gemert, Wildschut, Luxembourgh and Shakshuk. Redefine commercially-launched Redefine Pulled Beef, Pulled Pork, and Redefine Bratwurst within the Dutch market. Germany Across Germany, hundreds of restaurants nationwide are serving New Meat following accelerated growth during Veganuary.  Mundfein, launching its first Redefine …

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© Just Eat Takeaway
Society

Mars, Just Eat, the MoD & the NHS On Why They Are Embracing the Veganuary Workplace Challenge

Veganuary reveals the latest in the currently 80+ strong list of organisations signing up for this year’s Veganuary Workplace Challenge. So far this year, we have reported on new vegan food service offerings from McDonald’s, Burger King, Heavenly Desserts, Hungry Horse pubs, Wagamama, Domino’s (in Germany and UK), and Sushi Daily; as well as new vegan NPDs from Heinz, Cauldron Foods and THIS. Additionally, further news came through today with new plant-based menu items at high street chains Starbucks and Greggs. Some of UK’s largest organisations sign up Veganuary today reports that Suffolk County Council; NHS Supply Chain: Food; the MoD; London North East Railway; Odeon Cinemas; Mars Food Europe; Just Eat Takeaway and Jude’s ice cream are also joining the 80+ organisations joining Veganuary’s …

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veganuary workplace challenge

Jo Mackie, Customer and People Director at Superdrug. © Veganuary
Fairs & Events

Harrods, Superdrug, and Other Major Companies Join Veganuary Workplace Challenge

Several large British companies have joined the Veganuary Workplace Challenge 2022, encouraging their entire teams to eat a vegan diet for the month of January. Among the companies that have signed up is Harrods, the world’s leading luxury department store, along with Sky, Superdrug, Papa John’s, Volkswagen Group UK, NHS Supply Chain, and Adept Carehomes. Most of the companies cited sustainability as their primary motive for taking part, with many hoping it will cut their carbon footprint. Health and beauty retailer Superdrug said it was participating as part of its cruelty-free philosophy. “As a business, we care deeply about our continued commitment to initiatives such as Veganuary, our vegan and cruelty-free offering, CSR strategy and being the go-to place on the high street for vegan …

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veganuary 2022 backed by stars

Venus Williams. © Veganuary
Fairs & Events

Veganuary 2022 Backed by Stars Including Joanna Lumley, Venus Williams & Bryan Adams

Veganuary 2022 backed by stars from across the globe, as campaign urges the public to “take climate action into your own hands”. Next year’s Veganuary campaign, which urges people to try a vegan diet for the month of January, will be supported by a huge lineup of celebrities. Actor Joanna Lumley and poet Benjamin Zephaniah will join New York mayor Eric Adams, renowned chef Matthew Kenney, and businesswoman Deborah Meaden of Dragons’ Den. All Veganuary participants will receive the campaign’s cookbook, which in 2022 will contain recipes from tennis player Venus Williams, ethologist Jane Goodall, musician Bryan Adams and more. Additionally, the campaign video will feature TV presenters Chris Packham and Jasmine Harman alongside soap stars Eva O’Hara and James Moore. The impact of Veganuary …

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Leon Sweet Carolina Burger

©Leon

Fairs & Events

Veganuary 2021: Vegan Deliveroo +146%, M&S Vegan Beef Sells Every 30 Seconds, Vegan Meatballs Fastest Best-Sellers in Pret’s History

Veganuary 2021 has come to an end and has revealed some outstanding figures. In total, an official number of 582,538 people signed-up (not counting those who took part unofficially without signing up), far exceeding the target of 500,000. The groundbreaking initiative has also inspired an explosion of plant-based product launches, menu items and market activity.  Hundreds of new plant-based products launched in conjunction with the organisation and many initial sales have exceeded expectations. UK restaurant Leon released its Vegan Sweet Carolina BBQ Burger and in just one week was its bestselling burger. Department store Marks and Spencer reporting selling one of its new No Salt Beef Pretzel Roll every 30 seconds. Pret a Manger’s new Meatless Meatball Hot Wrap was its first new product to …

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©Veganuary
Sustainability / Environment

An Open Letter from Veganuary: “2021 IS THE YEAR FOR POSITIVE CHANGE”

TOGETHER WE CAN BUILD A BETTER FUTURE! 2020 has been an unforgettable year, with our attention divided between fears over coronavirus and anxiety over climate change. What has become increasingly obvious is that these two threats have something in common; both are heavily linked to our consumption of animal products. Animal agriculture is responsible for an estimated 14.5 percent of all human-generated greenhouse gas emissions. Oxford University researchers found that almost every animal product creates far more emissions than almost every plant product. Quite simply, we cannot tackle climate change while we farm and eat animals on an industrial scale. Pandemic experts warn that because of overcrowded, squalid conditions, factory farms – especially chicken farms – are breeding grounds for the next global pandemic.1 Already …

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Joaquin Phoenix

©Veganuary
Celebrities

Celebrity Support for Veganuary 2021 Including Alec Baldwin, Joaquin Phoenix and Alicia Silverstone

Non-profit organisation Veganuary is inviting people to try out a purely plant-based diet in January. The aim of the joint New Year’s resolution is a better, healthier, and safer future for all. Hollywood stars like Alec Baldwin, Joaquin Phoenix, Alicia Silverstone and Mayim Bialik are on board with this year’s campaign.

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©LiveKindly Co
Fairs & Events

Veganuary 2021: Fry’s and Oumph! Sign Up as Official Sponsors

To put the importance of Veganuary into perspective: if just 350,000 humans go plant-based for January, 41,200 tons of CO2EQ, 2.5 million litres of water, and over a million animals can be saved.  The Fry Family Food Co. and Oumph!, today announced their official sponsorship of Veganuary 2021 to help promote this urgent cause.

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Society

Joaquin Phoenix, George Monboit and Others Join Veganuary Campaign

Veganuary today releases passionate personal messages from climate-conscious celebrities urging everyone to ‘Join the New Year’s Revolution’ and sign up to the 31-day plant-based pledge. The urgent call to action marks the launch of Veganuary’s 2020 campaign and is backed by Hollywood actors, and high profile environmentalists and athletes.

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Fairs & Events

Veganuary 2019 Expected to be Bigger Than Ever

Veganuary inspires and supports hundreds of thousands of people around the world try a vegan diet for a month. The 2019 Veganuary campaign launches in early December 2018, with new contents released on the website and social media channels.

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