Strong Roots, the UK’s fastest-growing F&B brand, rapidly became international with expansion into the US, Europe, and Asia, on its mission to fix the freezer aisle. Originating in Ireland, Strong Roots is set to become one of the sector’s most popular brands with a forecast of $100 million in global sales by 2023.
Report: Are Consumers Ready to Put the Plant Back Into Plant-Based?
In this article, we do not set out to assert that meat analogs are unfavorable or losing traction, but we attempt to describe an emerging theme whereby consumers are turning towards vegetable-forward products. Plant-based is a broad church. As Innova Market Insights states in a paper highlighting the need for variety in the plant-based category, “There is no single definition of a plant-based customer. Instead, the category is drawing attention from a broad sweep of consumer types, including health champions, eco-warriors, and ethical shoppers.” Veg as a hero ingredient Amongst these myriad consumer types is a group turning increasingly towards products that showcase vegetables as a hero ingredient, rather than those that attempt to mimic animal flesh. Speak to meat-eaters and a good deal will …
