VictuaLiv, translated as food and life, was founded by Latinx entrepreneurs Desiree Mora and Alexander Hovik, a former sponsored athlete who is also plant-based. Three-time entrepreneur Mora says that through creating VictuaLiV, a vegan supplement offering a formula of nine essential nutrients, she was able to reverse her borderline anemia and thrive on a plant-based diet.
What’s Driving Consumers to Try Plant-Based Egg Products?
Plant-based eggs are gaining consumer favour. This isn’t a recent development, however, the rate at which the industry is growing is surprising. In its recent New Food Hub article, ProVeg International uncovers the main consumer motivators for plant-based eggs and dives into the micro-drivers within each. Throughout the piece, ProVeg shares insights to equip businesses with the knowledge they need to understand their consumers and attract them to the blossoming alt-egg market. Consumers value health Research shows that health is the greatest driver in the plant-based egg market, due to numerous health risks and allergies associated with animal-based eggs, as well as the benefits of consuming plant-based alternatives. Plant-based eggs appeal to health-conscious consumers for a number of reasons: Low to no cholesterol: By swapping …
