Perfect Day Cowabunga Milk

©Perfect Day

Products & Launches

Nestle Trials ‘Cowabunga’ Animal-Free Beverages Made with Perfect Day Whey

Alt-dairy startup Perfect Day announces that Nestle has begun testing its first animal-free milk product, Cowabunga, in select Safeway stores in San Francisco. Made with Perfect Day’s fermented whey protein, Cowabunga Animal-Free Dairy Beverages is the first product collaboration between the two companies.  Available in Original and Chocolate flavors, each 15 oz serving of Cowabunga contains 14 grams of fat and 250 calories, and is fortified with calcium and Vitamin D. Along with Perfect Day’s animal-free whey protein, the drinks contain oat concentrate and high oleic sunflower oil.  Cowbunga, which appears to be a chilled product, is currently being trialed at six Safeway stores in the San Francisco Bay Area.  Latest liquid milk Perfect Day and Nestle first revealed a joint collaboration in September, when …


Onego Bio Egg White

©Onego Bio

Company News

Perfect Day Unveils ‘nth Biology’ Hub, Partners with Onego Bio for Egg White Proteins

Alternative dairy leader Perfect Day announces the launch nth Bio – a new enterprise biology business that will offer the company’s precision fermentation expertise and technology to companies around the world. The startup also reveals nth Bio’s first public partner as Onego Bio, which specializes in making animal-free egg whites. Based in Salt Lake City, nth Bio seeks to accelerate the development of more responsibly sourced food, pharmaceuticals and textiles using the power of precision fermentation. To accomplish this, nth provides bioengineers access to critical tools, expertise, infrastructure and technology needed to create impact in the food sector and beyond.  According to the company, the name ‘nth’ perfectly describes its larger vision and mission.  “The name nth Bio comes from the exponential impact we stand …


©Strive Nutrition

Food & Beverage

Strive Nutrition Partners With Perfect Day For FREEMILK Alt Dairy With Animal-Free Whey Protein

Strive Nutrition Corp. is partnering with alt-dairy leader Perfect Day to release a new line of milk alternatives enriched with animal-free whey protein. Launching online in July, the lineup will feature the flagship product FREEMILK Whole as well as Oat+Protein and Almond+Protein, which promise to deliver the rich taste of dairy milk with more protein and nutritional benefits.  Strive’s lead product is FREEMILK Whole, which foams, whips, blends, and cooks like traditional dairy. Made with Perfect Day’s precision-fermented whey protein, FREEMILK provides 25% more protein, 75% less sugar and less saturated fat than regular whole cow’s milk. The product is also free from lactose, cholesterol, hormones and antibiotics, and will be available in a nutritious Chocolate variety. 10x the protein Strive’s other offerings, Oat+Protein and …


Mooless Whey Protein



Natreve’s MOOLESS Animal-Free Whey Protein Enters Retail at 600+ Vitamin Shoppe Stores

Natreve, a nutrition and wellness brand, announces its highly anticipated MOOLESS animal-free whey protein is now available in over 690 Vitamin Shoppe stores across the US. The news marks the official retail launch for MOOLESS, a protein powder made with Perfect Day’s precision fermented whey. The product is also available through Natreve’s website and will expand to more retailers in the coming months.  Containing 20 grams of protein, 4.6 grams of BCAAs and a full range of digestive enzymes, MOOLESS is molecularly identical to conventional, cow-derived whey and provides the same nutritional benefits, Natreve states. Unlike animal-based whey, MOOLESS does not contain any lactose and hormones.  A first mover Available in four flavors – Vanilla Bean Cupcake, Chocolate Fudge Brownie, Cookies and Cream and Strawberry …


Bored Cow Milk Products

© Bored Cow


Tomorrow Farms and Perfect Day Launch Bored Cow “First-of-Its-Kind” Animal-Free Flavored Milks

Tomorrow Farms, a food technology company, is partnering with startup Perfect Day to launch Bored Cow – a first-of-its-kind flavored milk made from animal-free dairy proteins. Available in chocolate, strawberry and vanilla varieties, with a fourth flavor coming this summer, the milk range is Tomorrow Farm’s first product. Bored Cow will be exclusively available online for direct shipping to the continental US beginning June 1.  Made with Perfect Day’s precision-fermented whey protein, Bored Cow creates a milk replacement by adding plant-based ingredients to replicate the creaminess of cow’s milk. The finished product offers the same complete protein as animal-based dairy (8 grams per cup), 0 grams of sugar, plus essential milk nutrients such as calcium, potassium, vitamin D, and vitamin B12.  Bored Cow’s flavored milks …



©Perfect Day

Products & Launches

Perfect Day Comments On Historic Launch of Animal-Free Whey Protein Powder

Perfect Day discusses the impact of bringing the world’s first non-animal whey protein to US, Hong Kong and Singapore markets. Perfect Day, the trend-setting startup that has raised $750 million to create real dairy without cows, recently launched the world’s first animal-free whey protein powder. Partnering with health and wellness brand Natreve, the two companies have introduced Mooless, a whey protein powder identical to animal-based whey that is produced through precision fermentation of microbes.  “We’re looking forward to continuing to extend our impact as we enter new categories and new markets in the months ahead.” Seeking to enter the multi-billion dollar powdered protein market, Perfect Day’s whey matches animal-based whey in taste, BCAA content, and grams of protein per serving, but is completely lactose-free and …