Juicy Marbles Launches First Plant-Based Lamb Whole Cut in North America
Slovenian plant-based meat company Juicy Marbles has announced the launch of Meaty Meat, a whole-cut plant-based lamb alternative. The product, which became available in the US and Canada last week, is the company’s first lamb-style alternative and is positioned as a more affordable entry point into its product lineup. Priced at $10 per 6.4-ounce pack, Meaty Meat is 26% less expensive per ounce than Juicy Marbles’ previous lowest-cost whole-cut product. The company states that the price reduction is part of an effort to make plant-based whole cuts more accessible for everyday use, moving beyond special occasions and restaurant-style meals. Meaty Meat is designed to be a flexible protein option, intended for a variety of dishes. The company states that it can be cooked whole or …