A Rising Trend: Wholefood-Focused Plant-Based Products
As consumers increasingly lean towards healthier, more transparent eating, there’s a new wave of plant-based products prioritising wholefood ingredients. Unlike traditional meat analogues, which focus on replicating the taste and texture of animal-based meat, these wholefood-inspired offerings prioritise ingredients like legumes, grains, and vegetables and showcase their unique flavours and nutritional benefits. This shift is driven by a growing consumer desire for ‘cleaner’ foods, with minimal processing and simpler, ‘recognisable’ ingredients. For brands, this evolution in consumer preference signals an opportunity to stand out and leverage shifting dietary values. The growing appeal of wholefoods Health-conscious consumers are increasingly selective about the products they buy, and this has led to a rise in demand for minimally processed, wholefood-based plant options. Recent surveys reflect this trend: according …