Animal rights group PETA and The LIVEKINDLY Collective have joined forces for a campaign urging consumers to avoid sheep’s wool over the festive season.
PETA Offers $1M for Market-Ready Vegan Wool Alternative
The animal rights group PETA launched a $1 million Vegan Wool Challenge Award this week to find the first individual, group, or company that creates a vegan wool material “visually, texturally, and functionally akin to or better than sheep’s wool.” The winning animal-free wool must be a biomaterial that is biodegradable or recyclable and has traditional wool’s advantages like maintaining body temperature, neutralising doors, and repelling moisture. Among other entry rules for the wool challenge, PETA requires the participants to demonstrate the innovative material’s commercial viability. Alternatives to animal-derived materials This vegan wool prize comes at a time when innovations in the animal-free leather category are thriving, with leather made from upcycled tamarind pods and cactus leather used to make shoes, gloves, and watches. Vegan silk is …
