How Food Manufacturers Can Leverage the ‘Better-for-You’ Trend with Plant-Based Innovations
Recent research indicates that 79% of consumers’ New Year’s goals revolve around improving health, with 34% focusing specifically on dietary changes. According to a Euromonitor study, over 60% of consumers plan to adopt healthier eating habits in 2024, favoring products with functional health benefits such as immunity support and improved digestive health. This trend highlights an ongoing shift in consumer priorities, creating new challenges and opportunities for food manufacturers. The global wellness market continues to expand at an annual rate of 5-10%, driven in part by weight management and health-focused products. Notably, 30% of consumers are willing to pay a premium for healthier food and beverage options. This growing interest, particularly strong at the start of the year, underscores the increasing pressure on manufacturers to …