This month Target launched 14 zero-waste beauty products, created by lifestyle brand Ethique, at 50 select locations that include New York, Pennsylvania, Michigan, Maryland, Virginia, Connecticut, New Jersey, Illinois, North Carolina, South Carolina and online at target.com.
Finnish Startup Three Mushketeers is Redefining Plant-Based Taste with Mushroom Waste
Three Mushketeers is a food tech startup from Helsinki Finland, working to revolutionize the taste of plant-based foods by using sustainable, clean-label ingredients derived from mushroom waste. Emmi Korjus, Emma Kynkäänniemi, and Ida Nikkilä, experts in food technology, food chemistry, and nutrition science, co-founded the startup with a mission to address the main challenges faced by the vegan food industry: tastelessness and off-flavors. According to the team, despite the growing popularity of sustainable eating and veganism, 60% of consumers still dislike the taste of these products. However, Three Mushketeers says its innovative product offers a straightforward solution. Masking off-flavors Using a proprietary technology called “remush,” the startup processes by-products of mushroom cultivation into a savory powder that is said to effectively mask off-flavors in plant …